Only Pay for What You Wear

Most jewelry stores charge the same price no matter what ring size you order. But that doesn't make sense, does it? A size 6 ring uses less gold than a size 13 — sometimes a lot less. So why should both cost the same?

At Loi The Jewelry Guy, we do things differently.
We believe you should only pay for what you wear.

That means:

• If your ring is smaller and uses less gold, you pay less.
• If your ring is larger and needs more gold, you pay more — but fairly.

We price each ring based on the actual amount of gold used, so you're not overpaying just to cover someone else's size. It's a more honest way to do business — and it gives you the best value for your money.